7 Reasons Why Redesigned Websites Lead to More Sales

There’s no sadder sight than a website that was designed a decade or two ago.

It looks clunky and overstuffed.

Pages don’t load properly on most devices, and a user flow isn’t really defined. It’s hard to navigate or to shop it, and it’s even harder to manage or update the site.

Building websites has gone a long way since then. Now there are platforms such as Shopify, WordPress, Squarespace, and others that make setting up a store relatively easy.

So there are no reasons not to upgrade your website!

A modern site looks better, but most importantly, it sells better.

Here are 7 reasons why redesigned websites lead to better sales:

1. A rethought user experience and user interface
(UX and UI)

Modern websites center around users and their habits so every element has its place and its reason.

People browsing online are short on time and patience; they want to get straight to the point, be it buying or looking for information. For instance, no one pays too much attention to banner-shaped promotional blocks  or long, poorly formatted text  anymore.

When it comes to efficient design, functionality is more important than looks. This is why professional web designers opt out of using automated image carousels (a previously popular tool) despite them looking impressive.

When redesigning your website, you should analyze which features yield the best results (for example, have the highest click-through rate) and which are lacking. Cross-reference that information with Google Analytics to see how visitors browse your website and make changes accordingly.

2. Better conversion rate

The same products or services will sell much better when they are framed with a minimalist design that puts them center stage.

Place your bestsellers (either products or services) at the forefront of your website by making them easily accessible through navigation. If your goal is to receive customer inquiries through e-mail and phone calls, make sure that a CTA ("Call to action") button or section is clearly visible on every page.

Each design element should be thought through, adding value to your leads as they browse your website. When it comes to conversion, less is more, and it’s important to follow this principle when planning a new design.

3. Happy clients

When visitors have a great experience using a website, they tend to come back. An efficiently redesigned website should have an intuitive navigation system that takes visitors to any page or product with minimal clicks – 2-3 should be great. A customer should always find what they are looking for very easily and quickly.

Browsing, comparing products or services, and taking action based on your offers should be clear and pleasant which is exactly what modern user-centric website design focuses on.

When there are no snags along the way, visitors can make purchasing decisions on a whim, leading you to make more sales.

4. Improved SEO

A properly redesigned website is fast, responsive, and SEO-optimized. All these factors help it to get to the top of the search results for its relevant keywords.

Every product description, every page, and every blog post should have a well-written keyword-rich text. However, it’s more nuanced than simply stuffing your copy with phrases that people might search for. A decade ago websites could get away with spammy techniques that no longer work. Moreover, unethical hacks can get your website penalized by downgrading its position in the search. Ranking algorithms are extremely sophisticated and complex nowadays, so it’s best to follow simple rules and best practices.

Improved SEO also addresses the quality of leads that come to your website through search engines. Ideally, those who visit your site should fit your user-persona for the type of goods that the store sells. This should lead to a lower bounce rate - a great indicator to determine if SEO is any good.

5. Better tools to achieve your goals

Modern site-building platforms offer a huge library of prebuilt apps and plug-ins to cover various functionalities  that any business might need.

This means that you don’t have to learn code to be able to add sophisticated software to your site in order to increase sales.

Some of the examples of what can be achieved include building an e-mail list for future sales and discount updates, increasing an average ticket price through cross-selling and upselling, attracting new warm leads with the help of referral codes, and promoting repeat business with loyalty programs.

The best part is that most of the functionalities are often fully automated. Once an add-on or a plug-in is installed, it requires little upkeep.

6. A modern design reflects your brand and its mission

Since your website is your online salesman, you want its look to display your brand in the best way possible. Your company should come off as a professional and reputable business that is trustworthy and transparent. That can be achieved with the right use of imagery, storytelling, and social proof.

Additionally, just like a fresh coat of paint can transform the look of a brick-and-mortar store and increase foot traffic, a new design can spark curiosity to stay on the site and look for more.

7. Uniqueness and individuality.

Your website design is what makes your business stand out online. This is why you’re always better off with a custom design rather than with a cookie-cutter theme. As more businesses turn to e-commerce, especially in the light of Covid-19 physical store closures, we see many websites using bland designs that lack in personality.

Give your bestselling products a worthy presentation that conveys the look and feel of your business.

Sometimes it seems like redesigning a website is too much trouble.

We get that.

But it’s definitely worth the time and investment.

When done right, this upgrade is capable of increasing leads and sales, improving your brand recognition, and propelling your business into the future, solidifying its place in the market.

While doing this on your own is definitely possible, hiring experts will add the value that is needed.

At Studio Umbrella, we have over 26 years of combined experience designing websites that sell and make our clients proud. We have an extensive portfolio of our past and ongoing projects, and we’ll be happy to work with you too! Tell us what you need, and let’s get started on your website redesign!