10 Benefits Of Using Shopify For Your E-commerce Website
Shopify is an e-commerce platform that allows entrepreneurs all over the world to sell their products online. It’s been making waves over the recent years as it’s been growing consistently and delivering on its promise to make selling online easy.
By now, there are over a million stores that use Shopify for their business. Let’s see which Shopify features attract new businesses and what makes this platform stand out among its competitors:
1. Shopify is built specifically for e-commerce
The platform’s focus is solely on e-commerce. It provides it’s own checkout process so you don’t have to develop it or download any plugins that facilitate payments. Everything is streamlined and made ready to use as soon as you register. The platform even provides templates for standard policies such as privacy and returns so that you can set up faster.
Most of Shopify’s functionality is geared towards sales. However, this platform also has great marketing functionality as it has a built-in blog and easy social media integrations.
2. Intuitive Interface
You don’t need to spend hours figuring out how to work the platform. The interface is intuitive, and you can set up your business and start uploading product listings within minutes after signing up!
No coding knowledge is necessary because you can install a pre-built theme . We actually don’t recommend this and believe that a more customized design will bring much better results and present your brand in a more unique and expressive light. The dashboard provides you with an overview of how your business is doing and offers helpful suggestions. And if you get lost, there’s a huge knowledge database available, as well as 24/7 chat customer support.
3. Low fees
Shopify has a competitive pricing policy. Their e-commerce plans start at $29 a month and that includes hosting, fraud analysis and customer support. There also are credit card processing fees upon each sale, the highest of which is 2.9% plus 30¢ per transaction that is normally paid to any payment processing company.
4. Variety of plug-and-play payment options at checkout
Your customers can check out using whatever payment system that they are used to, be it debit or credit cards, PayPal, Google Pay, Apple Pay, and many others. And if you have a brick-and-mortar store, you can use Shopify POS for offline sales as well.
After the sales are processed, funds appear in your Shopify merchant account and get deposited into your bank account after 2 or 3 business days. Shopify will broker all of the financial transactions for you unless you choose to go with a 3rd party payment provider.
Shopify takes care of security measures for you. It’s PCI compliant which is required by all credit card payment processors. The platform keeps all of your information safe - both for you and your customers. Additionally, you get exceptional fraud analysis of each transaction that is available on all plans.
6. Integration with other marketing channels
You can connect your marketing channels - Facebook business page, Instagram, Pinterest, Amazon, Etsy - with just a few clicks. You can advertise and promote your products with ease since the integration shares new listings automatically and makes them available on each of the channels you use.
7. A large number of useful apps
Shopify has an app store with 3rd party developed apps that cover various functions. You can add star reviews to your products, sale countdown clock, chatbot, and many other useful improvements like upselling, cross-selling and more. You can even easily set up an entire dropshipping process with the help of a few apps!
Some of the apps are free to use until your store starts making a significant amount of money, so trying them out is risk-free for your business. Shopify also has a list of free apps developed by them.
8. Fully customizable code
Shopify offers hundreds of free and paid gorgeous templates that can be customized. However, if you want to create an entirely unique design, the system allows you to customize your website code. We have created many beautiful Shopify-based stores that look beautiful and distinctive - see for yourself.
9. Shopify has built-in SEO capabilities
You can add the page title, meta description, alt text for images all on the same page when adding products. You get to choose the URL of your products and add keywords with the help of product name and description, as well as tags and categories.
10. Large userbase
Shopify is a popular platform that has developed a large following. It means that you get to take advantage of the collective experience of fellow users. Shopify has 24/7 customer support and an extensive knowledge base, but you can also have your questions answered on the Shopify forum and blogs devoted to the platform. And if you encounter a problem you can't deal with yourself - Studio Umbrella will help you solve it.
Shopify is a great platform for anyone who needs an online outlet to sell their products. You can set up your custom store in minutes, customize it with ease and start making sales. Try it out yourself or partner with us to develop a Shopify-based e-commerce website for you!