Do you want to rank well on search results?
Then you should optimize your website.
But what part of your website needs optimization?
Depending on your goals, website optimization can include the following
Improve and/or add more visual media, like video and photography.
Improve appearance and layout of the pages on a mobile device.
Ensure a prominent location of customer testimonials or case studies that highlight the value of your product/service.
Update text, visual style, and placement or your call to action buttons.
Check ideal use and location of social sharing functionality.
Update your website's navigation to make it as clear and easy to understand as possible.
Revisit your site and see how you can improve it and increase your sales.
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