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It’s a collection of written articles that adds more valuable content to your site, position your business or brand as an authority in your industry and attract more customers to your site.
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They allow for a company to still have online exposure even if a page is broken, inactive, or under maintenance so customers AND search engines are directed to
the updated
content.
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You can improve your SEO by writing and posting about your products often.
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Running a blog can be a great way to bring a unique personality to your brand.
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You can add a comments section so that people add their thoughts and ideas which can trigger a conversation.
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If someone enjoyed reading about your product, they are much more likely to purchase it.
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If you keep your topics about things relating to your products or services, it’ll show that you have authority in your industry.
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Blog posts can be as long or as short as you want them to be, as long as they provide that additional value to your customers.
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You’ll see a great improvement with your online business.