They allow for a company to still have online exposure even if a page is broken, inactive, or under maintenance so customers AND search engines are directed to the updated content.
You can improve your SEO by writing and posting about your products often.
Running a blog can be a great way to bring a unique personality to your brand.
You can add a comments section so that people add their thoughts and ideas which can trigger a conversation.
If someone enjoyed reading about your product, they are much more likely to purchase it.
If you keep your topics about things relating to your products or services, it’ll show that you have authority in your industry.
Blog posts can be as long or as short as you want them to be, as long as they provide that additional value to your customers.
You’ll see a great improvement with your online business.