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RainDrops Blog: Web Design & Dev Insights

Shopify Themes or Building a Custom Theme?

Author: Ronen Hirsch

Let's explore the pros and cons of using pre-made themes, creating a semi-custom theme by customizing a pre-made theme, or building a custom theme from scratch when building Shopify websites.

Shopify Themes or Building a Custom Theme?

In the rapidly evolving world of e-commerce, creating an online store that not only looks professional but also functions seamlessly is paramount. Shopify, a leading e-commerce platform, offers three primary options for store design: using pre-made themes, creating a semi-custom theme by customizing a pre-made theme, or building a custom theme from scratch. Each approach has its advantages and disadvantages, and the best choice depends on your specific needs, budget, and technical expertise. This article delves into the pros and cons of both options to help you make an informed decision.

Pre-Made Shopify Themes


1. Ease of Use and Speed of Setup

Pre-made Shopify themes are designed to be user-friendly and easy to set up. With a vast selection of themes available, both free and paid, you can quickly find one that matches your brand’s aesthetic and functionality needs. This allows for a quick launch of your online store, often within a matter of hours or days, rather than weeks or months.

2. Cost-Effective

Pre-made themes are generally more affordable than custom-built themes. Many high-quality themes are available for a one-time fee ranging from $0 to $400. This makes them an excellent option for small businesses or startups with limited budgets.

3. Professional Design

Shopify’s themes are designed by professional designers who understand e-commerce best practices. This ensures that your store will have a polished, professional look right from the start, with features that enhance user experience and drive conversions. After you install the theme, you can easily change the settings to customize your theme to your liking.

4. Built-In Features

Most pre-made themes come with a variety of built-in features, such as Quick Add to Cart button, side cart, switching between variants on the thumbnail in the collection pages and much more. And of course, they include responsive design, SEO optimization, and integration with Shopify’s vast array of apps. These features can save you time and money, as you won’t need to invest in additional development to implement them.

5. Large selection of sections

Aside from already having a default layout of the main page templates using their built-in sections, you have more to choose from to create the right layout and display the important content that you think is best in order to drive sales. And you can also extend your theme with pre-built sections when these existing sections don't provide the exact solution you're looking for.

6. Support and Updates

When you purchase a theme from the Shopify Theme Store, you receive ongoing support and updates from the theme developer. This ensures that your theme remains compatible with the latest Shopify updates and continues to function smoothly.


1. Limited Customization

While pre-made themes, and the sections they include, offer some degree of customization, they are inherently limited compared to a custom-built theme. You may find that the theme doesn’t perfectly match your brand’s unique needs or vision, and making significant changes can be challenging without advanced coding skills.

2. Lack of Uniqueness

Since pre-made themes are available to all Shopify users, there’s a chance that other stores may use the same theme, making it difficult for your store to stand out. If branding and uniqueness are crucial to your business, this could be a significant drawback.

3. Potential for Bloat

Pre-made themes often come with a range of features to cater to a wide audience, which can result in bloated code that may slow down your site. While these features can be useful, they may also be unnecessary for your specific store, leading to a less optimized user experience.

4. Dependence on Theme Developer

Your store’s design and functionality are tied to the theme developer’s ongoing support and updates. If the developer discontinues support or fails to update the theme regularly, you could encounter compatibility issues with Shopify’s platform updates.

Semi-Custom Shopify Themes


1. Enhanced Customization

A semi-custom theme strikes a balance between pre-made themes and fully custom themes. By starting with a pre-made theme and customizing it to suit your needs, you can achieve a more personalized look and functionality without the extensive time and cost of building from scratch.

Of course, you would need a developer’s assistance if you don’t know how to code and/or your way around the Shopify capabilities.

2. Cost-Effective

Customizing a pre-made theme is generally more affordable than creating a custom theme. You can leverage the existing structure and features of the pre-made theme while making targeted customizations to enhance your store’s unique appeal. This approach can save significant development costs.

As mentioned, you would still most probably need to hire a designer and/or a developer to customize the theme, but it’s still considerably cheaper than building everything from scratch.

3. Faster Setup Compared to Custom Themes

While more time-consuming than using a pre-made theme out-of-the-box, customizing an existing theme is still faster than building a completely custom theme. This allows you to launch your store relatively quickly while still achieving a degree of uniqueness and tailored functionality.

4. Professional Support

By starting with a pre-made theme, you still benefit from the ongoing support and updates provided by the theme developer. This can be particularly useful for maintaining compatibility with Shopify’s platform updates and ensuring long-term stability.

5. Optimized Performance

Since you’re starting with a professionally designed theme, you can ensure that the core elements are well-optimized for performance and SEO. Customizations can be made thoughtfully to enhance performance further without the risk of introducing bloated or inefficient code.

Custom Shopify Themes


1. Complete Customization

Building a custom theme from scratch provides unparalleled flexibility and customization. Every aspect of your store’s design and functionality can be tailored to your exact specifications, ensuring a unique and branded shopping experience that aligns perfectly with your business goals.

2. Unique Branding

A custom theme allows you to create a truly unique online presence that stands out from the competition. This can be particularly important for businesses in competitive markets where differentiation is key to attracting and retaining customers.

3. Optimized Performance

Custom themes can be built with lean, efficient code, ensuring optimal performance and faster load times. This is crucial for user experience and SEO, as slow-loading sites can negatively impact both customer satisfaction and search engine rankings.

4. Scalability and Flexibility

A custom theme can be designed with scalability in mind, allowing for easy updates and additions as your business grows. This flexibility can save you time and money in the long run, as you won’t need to overhaul your site’s design or functionality to accommodate new products, features, or technologies.

5. Integration with Custom Functionality

If your store requires specific features or integrations that aren’t available through pre-made themes, 3rd party sections or Shopify apps, a custom theme is the way to go. You can work with a developer to create bespoke solutions that meet your unique needs, providing a seamless and tailored shopping experience for your customers.


1. Higher Initial Cost

Custom themes are significantly more expensive than pre-made themes. The cost can range from tens of thousands to $100K and more, depending on the complexity of the design and functionality required. This can be a major barrier for small businesses or startups with limited budgets.

2. Longer Development Time

Developing a custom theme from scratch takes time. Depending on the project’s scope, it can take several weeks to several months to complete. This extended timeline can delay your store’s launch, which may be a disadvantage if you’re looking to enter the market quickly.

3. Need for Technical Expertise

Building a custom theme requires a high level of technical expertise. If you don’t have in-house developers, you’ll need to hire a professional or a development agency, which can add to the overall cost. Additionally, ongoing maintenance and updates will require technical skills to ensure your site remains functional and secure.

4. Ongoing Maintenance and Updates

Unlike pre-made themes, which receive regular updates from the developer, custom themes require you to manage updates and maintenance. This can be time-consuming and may necessitate ongoing investment in development resources to keep your site up-to-date with Shopify’s platform changes and security updates.

Making the Right Choice

Deciding between a pre-made Shopify theme, a semi-custom theme, and a custom theme ultimately depends on your business’s specific needs, budget, and long-term goals. Here are some considerations to help you make the right choice:

1. Budget

If you have a limited budget, a pre-made theme is likely the best option. It allows you to launch your store quickly and affordably, with a professional design and essential features. As your business grows and generates revenue, you can invest in a semi-custom or custom theme down the line.

2. Timeline

If you need to launch your store quickly, a pre-made theme is the way to go. Custom themes require a significant time investment for development, which may not be feasible if you’re looking to enter the market rapidly. Semi-custom themes offer a middle ground, providing more customization than pre-made themes without the lengthy development time of custom themes.

3. Unique Requirements

If your store has unique requirements that pre-made themes cannot accommodate, a semi-custom or custom theme is the better choice. This is particularly true if you need specific functionalities or integrations that aren’t available through Shopify’s app store.

4. Branding and Differentiation

If branding and differentiation are crucial to your business strategy, a custom theme offers the best opportunity to create a unique and memorable online presence. This can help you stand out in a crowded market and build a strong brand identity.

5. Technical Resources

Consider your access to technical resources. If you have in-house developers or the budget to hire a development agency, a custom theme can provide significant benefits. However, if you lack technical expertise, a pre-made theme is a more practical choice.


Pre-made Shopify themes, semi-custom themes, and custom themes each have their advantages and disadvantages. Pre-made themes offer ease of use, cost-effectiveness, and quick setup, making them ideal for small businesses and startups. Semi-custom themes provide enhanced customization and unique branding without the extensive time and cost of building from scratch. Custom themes offer complete customization, unique branding, optimized performance, and scalability, which are essential for businesses with specific needs and long-term growth plans.

Ultimately, the decision between a pre-made theme, semi-custom theme, and custom theme depends on your business’s unique circumstances. By carefully considering your budget, timeline, requirements, branding, and technical resources, you can choose the option that best aligns with your goals and sets your online store up for success.

Don’t hesitate to reach out to us and we can help you make the right decision.

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