10 statistics to consider when thinking about your website UI and UX performance
Modern websites are designed to be user-centric. A site that sells has to be responsive, fast, and pleasant to use. These 10 statistics will help you understand the importance of a great functioning website.
1. It takes users 0.05 seconds to decide if your website is worth their time, and 2.6 seconds to form a full impression about your website and your company.
That means that you have literally a “blink of an eye” amount of time to persuade your visitors to stay. You will catch visitors’ attention only if your design communicates what your company is all about.
Consider a redesign if your website greets prospective clients with too much text or bulky image carousels.
People scan websites in the F-shaped pattern: Starting at the top left of the page and reading horizontally, then moving down, but reading less than the full width of the page and ultimately scrolling down without looking too much to the right - often skipping the rest of the content. So making sure that most of the information you want them to see is easily found at the top of the page.
2. The initial impression is 94% design-related.
At the same time, 75% of visitors will make a snap judgment about the company’s credibility based solely on its website design.
Yes, you might run a great business with quality products, but most visitors may not have a chance to learn about it if your website design is dated or unresponsive.
The solution is to invest in a new website design that will give visitors a chance to get to know your company better. This process will improve the interface and user experience to help keep your visitors engaged, interested and curious to browse your product collections.
3. 63% of all retail website traffic came from mobile in Q2 2018. As of January 2020, mobile traffic accounted for 51.98% of total global online traffic.
People are browsing on their phones, so make sure that your website is ready for it. Your site should be responsive, load fast enough even with a less stable mobile internet connection, and display all content properly no matter what device it is viewed on.
4. In 2018, mobile e-commerce revenue accounted for 40% of the total US e-commerce revenue on Black Friday.
People are not just browsing on their phones, they are making purchases. To get a share of the e-commerce revenue pie, make sure that your checkout process is quick and smooth.
Mainstream the process as much as possible by offering guest checkout and asking only for the bare minimum of information - name, shipping info, payment method.
Remove all unnecessary distractions and have a progress indicator that shows exactly which step your customer is on. This is the example of UI and UX that helps avoid abandoned carts and makes sure that customers don’t walk away empty-handed and frustrated.
5. Users visit 8.9 pages when a page load time is 2 seconds. This is reduced to 3.3 pages if a page loads in 8 seconds.
People value their time, and they will not wait around for the website to load. This is why it’s recommended to get rid of clunky 3-rd party code that tends to slow down website. A custom-designed website loads faster because it already includes all the functionalities you need. Never again will you lose a prospective client just because a plugin won’t load on time.
6. 61% of users are unlikely to return to a mobile site they had trouble accessing.
Moreover, 40% will turn to a competitor’s site instead.
Once you lose a customer due to a poor design or experience, you basically give away all your potential business to your competitors. If a customer is on a hunt for a product or service, they will find what they’re looking for, be it on your site or on someone else’s.
The best UI and UX wins.
To be clear, someone could be very happy with your product or service, but you may not be recommended because your website does not open well on mobile. Sadly, this is the cost of having poor UX and UI despite possibly doing everything else right.
As a solution, make sure that your design is responsive and looks great on all devices and screen sizes.
8. 70% of small business websites lack a Call to Action (CTA) on their homepage.
Imagine this: you did all this hard work in order to attract a visitor and convert them into a client….
They like your website, your company looks legitimate, and they are interested in what you have to offer…
But there’s no obvious way to order your products or request your services…
As a result, a disappointed client leaves your page to find another company.
Always have a call to action right on your homepage. Remember, people are busy, and their attention span is shorter than that of a goldfish’s. Well-placed CTAs nudge visitors in the right direction and helps them pull the trigger before they get distracted.
9. 44% of website visitors will leave a website if there’s no contact information.
Information like a company phone number, physical address, and a professional e-mail add credibility to the website and a company. When it comes to spending money at an e-commerce company, it’s much easier to trust a business that can be easily reached for a refund or exchange.
10. 60% of consumers feel more positive about a brand after consuming content from it.
Trust is an important factor for a lot of people when they are deciding on a purchase. Having a blog and a social media presence validifies your business, gives it a voice, and makes it more relatable. People are happy to consume helpful branded content such as gift guides or product care tips as it enriches their user experience.
These statistics above offer several main takeaways.
- Your website has a lot of work to do in a very short time. Make sure that your homepage leaves the right impression of who you are, what you do, and how you can be reached.
- A lot of revenue will be lost if your website is not optimized for mobile traffic. It will experience higher bounce rates and will rank lower in search engines if it doesn’t work consistently well across all devices.
- If your website looks dated, has poor UX and UI and a low trust factor, you are risking the reputation of your business and brand. To make matters worse, there’s also the opportunity cost of losing word-of-mouth recommendations just because the site is hard to use.
Can you afford to leave all this money on the table?