With all of this valuable information, we begin by brainstorming, planning and wireframing, if needed, and ending with beautiful and unique design direction that includes all of the required aspects of the project.
Our Creative Strategy Workflow also includes a detailed competitive overview, where we define brand persona, messaging tone/style, and art direction – inclusive of typography, color palette and photography moodboards.
On some projects, we’ll talk with your target audience and gather key insights around their demographics, behaviors, personality, technology, brand affinities and shopping “pain points” they have experienced with similar brands in the relevant industry. Out of this invaluable research we’ll develop a key user persona that ensures we design the right experience for the right audience. This persona will set the tone for how we approach art direction, user experience and visual design throughout the remainder of the project.
Visual design of your website includes design of all major site templates designed to be intuitive, easy to use, and optimized for responsive and mobile-first layouts.
* Throughout this process, we conduct weekly status meetings with you so that you see progress, discuss any issues and get answers to your questions. This helps organize everything to ensure a smooth project and hits target dates.