Our workflow consists of guiding our client and their web project from beginning to end. From the first introductory meeting, we instill
in the client a strong sense
of commitment, professionalism and passion giving him or her
the assurance that they’re
in good hands.
Discovery Session
Our projects begin with a focused brand discovery session with our potential client. We discuss the project at hand in order to get the best understanding of your needs and requirements, to collectively define project goals, and discuss how post-launch success will be measured. This includes discussing your target audience, functionality that may be required, content preparation and the desired look & feel. Preparing a website brief ahead of time will help make this session much more beneficial.
Planning and Designing Phase
With all of this valuable information, we begin by brainstorming, planning and wireframing, if needed, and ending with beautiful and unique design direction that includes all of the required aspects of the project.
Our Creative Strategy Workflow also includes a detailed competitive overview, where we define brand persona, messaging tone/style, and art direction – inclusive of typography, color palette and photography moodboards.
On some projects, we’ll talk with your target audience and gather key insights around their demographics, behaviors, personality, technology, brand affinities and shopping “pain points” they have experienced with similar brands in the relevant industry. Out of this invaluable research we’ll develop a key user persona that ensures we design the right experience for the right audience. This persona will set the tone for how we approach art direction, user experience and visual design throughout the remainder of the project.
Visual design of your website includes design of all major site templates designed to be intuitive, easy to use, and optimized for responsive and mobile-first layouts.
* Throughout this process, we conduct weekely status meetings with you so that you see progress, discuss any issues and get answers to your questions. This helps organize everything to ensure a smooth project and hits target dates.
Website Development
After approval of the design, the development stage (coding) of the website begins. We keep the client involved in every step of the way by giving him or her a private login where they can view the progress of the project at any time.
Launch!
Finally, we transfer the website to the clients' web host while ensuring that everything is running correctly. We hand over the keys by giving an explanation how to update content on the site. We also offer such services, as well as Website Care Plans to keep your site updated, secure and backed up.
Throughout the development process, but also much later, we strive to give the best possible service promptly and efficiently because for us, a happy client is a successful project!
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